As part of the brand team at Glutamat Kommunikation I helped realizing a content production for Nike Sportswear. To celebrate an update of the iconic Tech Pack collection, we armed 4 Berliners who prove that everything in life needs to be earned: Rising Berlin rapper Ufo361, part of the new guard of German hip-hop, joined Rafaela Kaćunić, the fashion stylist, model, and independent publisher, along with Hertha Berlin’s central defender Niklas Stark and the Chicago-turned-adopted-Berliner and house producer and DJ, Honey Dijon. Check their stories on Highsnobiety and Vogue Germany.
Concept and production: Glutamat Kommunikation
Photographer: Timothy Schaumburg, Stylist: Dogukan Nesanir, Hair & Make-Up: Helena Narra, Animations: Lukas Vojir, Animations: Alexa Sirbu
