INNOCEAN Worldwide (2020)
Throughout a 6 months booking at the international creative hub of INNOCEAN in Berlin, we created a new brand identity for car manufacturer KIA. The new brand belief will be launched with an OOH Campaign, Photography, a Sonic identity and a Manifesto Film in 2021.
LOOPING Group (2019)
For LOOPING, I was in charge of the anniversary campaign to celebrate MERCEDES’ 20 years sponsorship of LAUREUS.
ANOMALY Berlin (2019)
Supporting Anomaly Berlin, I was lucky to be part of the team that successfully worked on the PORSCHE digital pitch.
For Nike, we took it to the streets and got the kids’ take on reunification 30 years the wall came down. The film became a strategic positioning piece for Nike Germany, but check out the director’s cut by Lennart Brede below (production by Radical Media).
GLUTAMAT Kommunikation (2018)
As part of the brand team at Glutamat Kommunikation I helped realizing a content production for Nike Sportswear. To celebrate an update of the iconic Tech Pack collection, we armed 4 Berliners who prove that everything in life needs to be earned: Rising Berlin rapper Ufo361, part of the new guard of German hip-hop, joined Rafaela Kaćunić, the fashion stylist, model, and independent publisher, along with Hertha Berlin’s central defender Niklas Stark and the Chicago-turned-adopted-Berliner and house producer and DJ, Honey Dijon. Check their stories on Highsnobiety and Vogue Germany.
The ADVENTURES of (2017)
As a Freelance Brand Manager I helped realizing this campaign for THE ADVENTURES OF. In the first ever global brand campaign for ASICSTIGER we’ve focused on substance over hype and partnered with world class creative talent to bring this puppy to life. The campaign features London based producer and internationally acclaimed DJ Last Japan, up and coming French-Algerian hip hop artist Ta Ra and Ildar Iksanov, the Moscow based stylist at the fore front of the Russian fashion scene. WHAT THE GEL! Production by foam studio, Post production by Modest Dept, Photography by Robert Wunsch.
DDB Berlin (2017)
As a Freelance Account Director, I was steering the roll-out of a 360° campaign for LIDL starring Heidi Klum - shot by Rankin.
ONCE BERLIN (2015-2017)
In 2015, I co-founded my own agency called ONCE BERLIN. We development and produced communication pieces for NIKE, Converse and RED BULL. Please go back to PRODUCTIONS to find out more about our influencer shootings or changing exhibitions at the Converse Concept Store in Berlin Mitte.
VCCP Berlin (2011-2015)
BMW MOTORRAD - Make life a ride
In 2014 BMW Motorrad wanted to establish a new brand attitude. After an intense deep dive into the market and the history of the brand “MAKE LIFE A RIDE” was born. The heart of the campaign was a brand film directed by Anders Jedenfors with ACNE production expressing this new belief: A relentless and optimistic pursue of personal fulfillment. See more pictures taken by Kristina Fender on: www.make-life-a-ride.com
MARIO GOETZE TACTCAL
Returning to his former club Borussia Dortmund on game-day 13 of the Bundesliga season 2014, Mario Götze was facing 80.000 ex-fans. Coming onto the pitch and immediately scoring the first goal, Götze proved, that he could handle the pressure. In order to celebrate this victory, we designed an artwork for Nike that came out as a print ad the next morning. The visual was not just posted on several online platforms, but also written on Mario’s very first pitch: the SC Ronsberg. No matter where you play, fear no moment.
NIKE BOATENG CAMPAIGN
„I owe everything to the Panke“. That’s the statement of former AC Milan-Star Kevin-Prince Boateng on his remarkable development over the last years. And that’s why Nike decided to bring him back to his home-pitch in Berlin Wedding to meet his brothers Jérôme and George. The Boateng-Brothers took the chance to get in touch with young talents from all over Europe to exchange some thoughts and ideas on football and lifestyle. The entire effort was pushed by a social media campaign that drove thousands of kids to the pop up space next to the `Panke´. With online activation, outdoor specials and a series of events, Nike, VCCP and design studio SUNST made football tangible in Berlin. Anytime. Anywhere.
NIKE HYPERVENOM SHOOT
In 2013, I had the chance to meet Mario Gomez for an exclusive photo shoot during his pre-season training camp in Italy. The photos taken by British photographer David Goldman featured the new Nike Hypervenom collection on zalando.com.
HUNGRY GERMAN YOUTH
For the EURO 2012 we connected German players with their fans and gave this generation a name: HUNGRY GERMAN YOUTH. To spread this mindset of young and motivated athletes, we created a seeding package with Nike products, posters and stickers that soon made its way onto the streets as well as into media and online communities. With the help of German Street-Culture icon Paul Snowden football became tangible in 2012.
LIRA BAJRAMAJ feat Mesut Özil
Lira Bajramaj’s is a German midfielder and Nike athlete. Right before the WMNS World Cup 2011 in Germany, we teamed her up with her male pendant Mesut Özil in a video that drew attention to the female football squad and the Nike product category.
DREAMS feat Dirk Nowitzki
With Nike we made dreams come true. In this case a young basketball fan from Germany who we flew over to the states and have him play a 1on1 with his idol Dirk Nowitzki. Cause all dreams are crazy - until they come true.

