BMW - MAKE LIFE A RIDE

In 2014 BMW Motorrad wanted to establish a new brand attitude. After an intense deep dive into the market and the history of the Brand “MAKE LIFE A RIDE” was born. As an Account Director for VCCP Berlin, I was responsible for the strategic development and creative production of this campaign incl. a brand film directed by Anders Jedenfors expressing a relentless and optimistic pursue of personal fulfillment. See more pictures taken by Kristina Fender on: www.make-life-a-ride.com