What's your substance, what are you made of? We asked producer Last Japan, singer Ta-Ra and stylist Ildar to define their grit. Discover GEL - http://www.asicstiger.com/ #WhatTheGEL

As a Freelance Brand Manager I helped realizing this campaign for THE ADVENTURES OF. In the first ever global brand campaign for ASICSTIGER we’ve focused on substance over hype and partnered with world class creative talent to bring this puppy to life. The campaign features London based producer and internationally acclaimed DJ Last Japan, up and coming French-Algerian hip hop artist Ta Ra and Ildar Iksanov, the Moscow based stylist at the fore front of the Russian fashion scene. WHAT THE GEL! Production by foam studio, Post production by Modest Dept, Photography by Robert Wunsch.

 
WTG_ILDAR_366x565_2.gif
WTG_ILDAR_statement.gif
 
WTG_LJ_11.gif
 
WTG_TARA_01.gif
WTG_TARA_02.gif
TARA_pattern.gif
TARA_mouth.gif